To reconsider the website with a 10-year history. To develop a new corporate identity, design conception and a new content management system (CMS)
We've considered the experience of existing Ukrainian and Russian publishers as ones not to be relied on, for this reason resources with a similar Target Audience in the global Internet segment were selected as a reference. And we've used exactly the package of technological and ideological trends that have been already tried out and brought a real result for publishers.
Project relaunch with a new design, updated content pages formation mechanics and new user stories caused increasing of organic traffic by 30%, the depth of visit up to 150%, and page loading speed in 2 times.